Choose a Company Name and Build Your Brand

Your company’s name and brand are key parts of building its identity. A well-chosen name not only sparks interest but also helps you stand out from competitors and stay memorable. The name also needs to meet practical requirements such as domain availability and the possibility of trademark protection.

 

Qualities of a Good Name

• Easy to remember: Avoid overly complex or long names.
• Descriptive: The name should reflect the essence of your business and the value you offer.
• Unique: Ensure it clearly stands out from competitors.
• Timeless: Pick a name that still works even if your business model changes.
• Global-friendly: If you aim for international markets, make sure the name works in other languages and avoids cultural misunderstandings.

Domain Availability and Trademarks

A matching domain is a crucial part of your digital identity. Short, clear, and memorable domains strengthen your brand. Popular extensions like .com are globally trusted, while local ones work well in domestic markets.
Check domain availability using services like Namecheap.

Before using a name, verify it’s not already registered as a trademark. This avoids legal issues and protects your brand’s future.

 

Tips for Coming Up with a Name

• Word combinations: Merge words related to your business. Example: WordPress.
• Invent new words: Unique names like Google stand out.
• Acronyms and abbreviations: Short, catchy forms like IKEA are memorable.
• Language inspiration: Borrow from other languages — but always check meanings carefully.

Building the Brand

Your name is just one part of the brand. You’ll also need a logo and color palette for consistent communication and product design. A simple, professional look can start with just your name in a clean font. For inspiration, browse Pinterest for brand styles that fit your vision. You could also commission a brand guideline including your logo, typography, and colors — though a professional package can easily cost thousands of euros.